Scratch the itch in distinct fashion.

I recently did a post about a short film on Gia and “ITCHY SCRATCHY PATCHY” was featured in it. I’m a big fan of their designs and love the take they have on “modern” fashion and how they play with it.  I love how every piece has its own character and is one of a kind in a way, making it a special story between the buyer and the designer almost like a fairy-tale story. That’s got all these things that you would never see on a normal boring day to day life and that “ITCHY SCRATCHY PATCHY.”

 

“A lot of mainstream fashion has become quite clinical and minimal, but we love clothes that have a story” – Edie Campbell

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